EN ES CA

Unlock growth: clarify, focus, act and measure

Explore clear ideas and concrete actions to turn challenges into results.

Article series

Complete list of articles:

Thumb

SparkPitch:
Complete guide to creating a powerful Pitch Deck

  • The keys to a Pitch Deck (Spanish only)
    Introduction: What your Pitch Deck should include to make it a winning one.
  • Topics to cover:
  1. Opening of the presentation (Spanish only)
    Announcing the business.
  2. Problem-Need (Spanish only)
    The why, the main reason for the existence of the business.
  3. Solution / Product (Spanish only)
    How the problem is being solved from the customer's point of view and what benefits it provides.
  4. Revenue model (Spanish only)
    How revenue will be generated.
  5. Market size (Spanish only)
    How big the opportunity is.
  6. Competitive advantage (Spanish only)
    Why we are or will be better than the competition and sustainable over time.
  7. Positioning / Competition (Spanish only)
    How the customer sees us compared to the current alternatives for solving their problem/need.
  8. Market validation (metrics) (Spanish only)
    The objective data that validates the business on a small scale.
  9. Acquisition strategy (Spanish only)
    How the market will be entered or how new customers will be acquired.
  10. Roadmap (Spanish only)
    The steps already taken and the ones to follow in the future.
  11. Financials (Spanish only)
    Based on historical data, how revenue, expenses, and profits are expected to evolve.
  12. Team (Spanish only)
    The team members who will make the success of the business possible.
  13. Investment proposal (Spanish only)
    What is being requested and how it will be used.
  14. Real startup examples (Spanish only)
    Access early presentations from companies such as LinkedIn, YouTube, Canva, Airbnb, and others.
Thumb

SparkGrowth:
Practical guide to clearly identify your best growth opportunities.

  1. Define the framework of your growth challenge (Spanish only)
    Before looking for ideas, you need clarity on your starting point. This step helps you establish the context, boundaries, and focus of your growth.
  2. Select the perspectives from which to view the business (Spanish only)
    You will not see every opportunity if you only look at your business from one angle. Choose the most suitable lenses to analyze it clearly.
  3. Identify growth opportunities from each perspective (Spanish only)
    Now it is time to detect real opportunities from each strategic angle. Apply each lens to broaden the range of possibilities and generate growth hypotheses.
  4. Organize the detected opportunities in the Growth Map (Spanish only)
    Bring order to all your ideas. Group and visualize your opportunities before deciding where to start.
  • Business perspectives (Lenses):
  1. Structural view of the business - Business Model Canvas (BMC) (Spanish only)
    Detect which parts you can adjust, improve, or transform to grow with solidity.
  2. Value proposition and customer problem - Lean Canvas (Spanish only)
    Question your current solution and make sure you are targeting the right customer.
  3. Markets and products view - Ansoff Matrix (Spanish only)
    Evaluate whether you should sell more, launch new products, or enter new markets.
  4. Customer cycle - AARRR (Spanish only)
    Detect opportunities in acquisition, activation, retention, monetization, and referral.
  5. Product as a growth engine - Growth Loops (Spanish only)
    Reduce dependence on marketing and create viral and retention loops.
  6. Internal view / resources - VRIO + Value Chain (Spanish only)
    Detect whether you already have the keys to growth within the company.
  7. External environment view - PESTEL (Spanish only)
    Identify threats and trends that can become opportunities.
  8. Data and metrics view - Growth Formula (Spanish only)
    Find the true growth levers in your business.
Thumb

Fundamental metrics:
Master them from today to grow your business

Thumb

AARRR Growth Map:
How to grow your business with precision

  • Introduction (Spanish only)
    Understand what the AARRR model is and why it is a key tool for any SME or startup that wants to grow with focus and efficiency.
  • AARRR Model (Spanish only)
    Learn about the five stages of the AARRR model and how each one can become a growth lever for your business.
  • Acquire (Spanish only)
    Learn how to identify whether you are targeting the right audience, with the right message, through the most profitable channel.
  • Activate (Spanish only)
    Discover how to optimize onboarding and the first interaction so that customers quickly see the value of your product or service.
  • Retain (Spanish only)
    Improve loyalty and recurrence by understanding whether your product delivers sustained value, usage habits, and reasons to stay connected to your brand.
  • Monetize (Spanish only)
    Analyze whether you can increase revenue per customer through pricing, subscription models, cross-selling, or margin improvements.
  • Refer (Spanish only)
    Activate word of mouth and turn your satisfied customers into an acquisition channel through memorable experiences and effective referral mechanisms.
  • From strategy to action - AARRR Growth Map (Spanish only)
    Close the loop with a clear methodology: Clarify - Focus - Act - Measure. Includes applied examples and the AARRR growth map.
Thumb

From Product to Business:
Reflections and tools to help technical founders turn good solutions into businesses that work.